THE EXPERIENCE
Where Performance
Meets Culture
When Luka Dončić built his own stage during NBA All-Star Weekend, the floor had to be part of the show. The 77X pop-up, "Lil' Luka's Heartbreak Factory", was a candy-factory-meets-basketball-gym that pulled fans into his world.
LED walls stretched from floor to ceiling. An animated Lil' Luka was ready to roast anyone who missed a shot. And at the center of it all stood a custom black hardwood court by Junckers, reflecting the entire visual universe around it.
"Junckers' sleek black basketball court created the perfect environment for our 77X pop up event for Luka Dončić! The team was great to work with and people loved the court. We'd love to work with them again!"
At Junckers, CEO Thomas Bendixen says: "We pride ourselves on innovation and live for these moments where performance surfaces meet cultural moments — and the floor becomes as much a part of the experience as everything above it."